Frito-Lay x Hasbro mashup
As two brands dedicated to inspiring fun, Frito-Lay’s and Hasbro have teamed up to launch a campaign that brings the iconic snacks and gaming experiences to life like never before … while offering families a chance to win a $1,000 game chest.
The campaign brings a world of fun to life in a series of four spots to air on TV, digital and social media platforms.
They follow families and friends as they enjoy Frito-Lay Variety Packs throughout their day while becoming immersed in a vibrant, life-sized world of popular Hasbro games, including The Game of Life, Chutes and Ladders, Hungry Hungry Hippos and Connect 4.
“Frito-Lay Variety Packs is thrilled to partner with Hasbro to help foster more joy in everyday snacking with our bright, fun-filled campaign,” said Melissa Miranda, VP of Portfolio Marketing for Frito-Lay Variety Packs.
“Together, we want to encourage families to embrace moments of connection, whether it’s a family game night or a road trip and add more fun and flavor to make this quality time more memorable.”
To join in on the fun, families must purchase a limited edition Frito-Lay Variety Packs featuring popular Hasbro board games – available in stores across the US now. The packs also feature a QR code to access a new interactive web game that allows players to explore an animated world inspired by both brands.
To play Frito-Lay Variety Packs’ game, participants will need to scan the QR code inside the box and choose an environment to open the virtual gameboard. Players can move through the game in a car inspired by The Game of Life, collecting Frito-Lay snacks and looking for potential shortcuts to the finish line along the way.
Players will then have the chance to nab on of the daily game chests – packed with $1.000 of swag from Frito-Lay and Hasbro – running until May 19.
“With an expansive portfolio comprised of the world's most popular board games, Hasbro connects fans and families through gaming experiences that are fun to play, fun to watch and fun to share,” said Maxx Proulx, VP of Global Experiences, Parnerships and Music for Hasbro.
“This campaign with Frito-Lay Variety Packs is a natural expansion for our brands as we celebrate making the most out of family connections with snacks and adventure that will put a smile on everyone’s face”.