Frank’s RedHot new Fortnite game
In the lead up to the Big Game, the world’s #1 hot sauce (Euromonitor International) is kicking off its very own game.
‘The Floor is Flava’ is a flavour-packed version of Fortnite’s Floor is Lava challenge – inspired by classic kid’s game – and is set on an immersive chicken wing-shaped island with a central volcano that spews flava (Frank’s + lava).
“Last year, Frank’s created the first-ever edible NFT made from Buffalo wings,” said Tom Rowe, director of Global Digital Experiences at Frank’s RedHot brand owner McCormick.
“In 2023 we go further, combining iconic game day foods with one of the world’s most popular multiplayer online games.
“Whether you’re watching IRL or playing virtually, Frank’s brings the perfect blend of flavour and heat to the Big Game and gaming.”
During game play, users navigate unfamiliar terrain – beaches, forests and a ruined city – each offering RedHot-themed elements to climb higher up Mt Frank.
Players can jump on stone statues of iconic game day foods, use chickens as jetpacks and play defense with RedHot sauce launchers and chiller grenades. Fans will also discover other brand-inspired game elements, like the Tender Defender skin, Chili Chugs for speed boosts and a hidden temple at the heart of the volcano.
Seasoned Fortnite players will also spot past characters hidden within the game, like Beef Boss and Tomatohead.
Frank’s RedHot has even tapped some of Fortnite’s top gamers like Ali-A, SushiBAE, SypherPK, Typical Gamer and Zemie to take on the challenge and get fans diving into delicious doom.
Frank’s RedHot first entered the metaverse when it launched the first-ever ‘edible NFT’ and spoof cryptocurrency Bonecoin to celebrate Buffalo wings ahead of the Big Game.
Frank’s aims to reach a new audience of sauce lovers with The Floor is Flava, its most virtual and immersive experience to-date. Launching ahead of the most anticipated weekend in football, Frank’s will also be celebrating by partnering with local commerce platform DoorDash to deliver free wings to fans across the US and Canada.
The Floor is Flava Fortnite can be played for free on Playstation, Xbox, Switch, Android, PC and cloud-based game streaming services.