News & Analysis on the Bakery and Snacks Industries
Princes launches ‘Hero Pack’ delivery service for front line workers
By Oliver Morrison
- Last updated on
UK canned food company Princes has announced a £10 ‘Hero Pack’ of the brand’s family favourite products that will be available for purchase and delivered free of charge to Blue Light Card holders including NHS staff, those working in the Emergency Services and Armed Forces personnel during the COVID-19 lockdown.
Ruth Simpson, Group Director Foods & Marketing at Princes, said: “Along with the nation, we have been truly humbled by the work of those on the front line during the coronavirus pandemic. It’s clear that they will have little time to shop, and so we wanted to create a service that would deliver a special selection of our favourite products direct to them. We hope the range of products provides peace of mind that they will be able to make nutritious, convenient and tasty meals outside their working hours.”
The bundles will initially include three cans of tuna chunks in spring water, tomato and herb mackerel sizzle, mackerel fillets, reduced salt corned beef, peach slices, black cherry fruit filling and Princes orange juice.
Orders can be placed online with delivery expected within three days.