Peeled Snacks snags funding boost to spread social message

By Gill Hyslop contact

- Last updated on GMT

Peeled Snacks line of organic treats are made without added sugar, sulfites, preservatives, or oils. Pic: Peeled Snacks
Peeled Snacks line of organic treats are made without added sugar, sulfites, preservatives, or oils. Pic: Peeled Snacks

Related tags: Peeled Snacks, Decathlon Capital Partners, Organic, non-GMO, Clean label

The B Corporation natural foods producer is on a mission to redefine ‘using business as a force for good’ on the global stage, thanks to a multimillion-dollar investment from Decathlon Capital Partners.

The Rhode Island, US-based company plans to use the capital injection to expand its better-for-you snacking line of dried fruits, vegetable crisps and other non-GMO and organic snacks, made from ingredients souced directly from the farm, and enter new markets.

B Corporation certification means the producer is bound to the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

“The snacks consumers buy must move along a supply-chain from the farm, to our facility, to the trucking companies, to warehouses and distributors, and lastly to the store,”​ said Peeled Snacks CEO Joe Kalina.

“We want to make the world a better place by setting higher standards of transparency, accountability, and performance along that entire chain. In a cluttered marketplace of false advertising and profit-only business practices, we became a B Corporation to be part of the movement to redefine the role of business in our economy.

“We don’t just want to be the best in the world, but to be best for the world,”​ Kalina added. "Decathlon’s investment gives us the opportunity to pursue that goal on a global stage.”

Proud to partner

“Peeled Snacks is well-positioned in the high-growth market for healthier snacks," ​said Decathlon's John Borchers.

“Their products are not only popular with consumers but start with fair labour policies and sustainable farming practices.

“Their business ethos and growth potential make us proud to invest in the Peeled Snack vision.”

Decathlon is the largest revenue-based funding investor in the US and is active across a wide range of sectors, providing growth capital for companies seeking alternatives to traditional equity investment.

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