Pillsbury’s Ugly Christmas sweaters are all the rage

By Gill Hyslop contact

- Last updated on GMT

Be quick - they're disappearing fast! Pillsbury's Ugly Christmas Sweaters available for one day only (today). Pic: Pillsbury
Be quick - they're disappearing fast! Pillsbury's Ugly Christmas Sweaters available for one day only (today). Pic: Pillsbury

Related tags: Pillsbury company, Christmas

The General Mills brand has released its first-ever Pillsbury Ugly Christmas Sweater holiday line.

The jerseys have wintery themes and bright colors and feature the brand's icons, the Doughboy and crescent rolls.

The sweaters officially went on sale on December 5, but sold out within two hours.

However, the General Mills brand is making a limited stock available today only through a sweepstake at Pillsbury.com/bakememories​.

There are two sweaters in the line:

Let it Dough features a wintery theme with two of Pillsbury icons, the Doughboy and crescent rolls, and a baking-inspired message

It’s Lit is themed with Rock the Doughboy, gifts, twinkling lights and a Christmas tree.

“Ugly Christmas sweaters have become a new tradition in recent years. As people celebrate Christmas, we wanted our Doughboy to join in on the fun,” ​said Cassi Dermody, marketing communications manager for Pillsbury.

Pillsbury is encouraging Doughboy-lovers to ‘don their Doughboy apparel’ on December 21, which is National Ugly Sweater Day.

Related topics: General Mills, Manufacturers

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