News & Analysis on the Bakery and Snacks Industries
Pedon pulse rice
By Niamh Michail
- Last updated on
Italian company Pedon scooped up a SIAL innovation prize for its rice-shaped blend of pulses.
“It has the same texture as rice but an earthier taste as well as more fibre and protein and fewer carbs,” said Carla Casagrande, Pedon marketing. “It also cooks in nine minutes and is good for children because of the small shape. This is an innovative product because it allows for a new way to eat pulses.”
Pedon transforms the pulses into flour, mixes it with water and, then using the same production process for pasta, shapes the paste into rice.
The nutritional profile of the final product is the same as whole, unprocessed pulses.
One pack retails for around €2.50 and is already available around Europe after being launched this summer.
Pedon manufacturers the final product in Italy but sources the raw materials from various countries.