Kind publishes added sugar content of entire product range

By Vince Bamford

- Last updated on GMT

Kind has launched a new website detailing nutrition information
Kind has launched a new website detailing nutrition information

Related tags Nutrition

Kind claims to have become the first US national snack brand to publish details of the added sugar in its products.

The move by the snack bar manufacturer follows the announcement in May​ of a new-style of Nutrition Facts Label that must appear all food products by July 28, 2018. Among the changes being made to labels is the introduction of an ‘added sugars’ value.

Kind has this week published the added sugar content of the 60-plus snacks in its range on new web page Kind Promise​, which also highlights the ingredients used in the products and the brand’s health and nutrition principals.

For each product, it highlights the total and added sugar in grams, added sugar as a % daily value, and the added sugar content in teaspoons (see table below).

Publishing the added sugar content of its snacks was a natural next step in the brand’s “ongoing commitment to transparency​”, said Kind founder and CEO Daniel Lubetzky.

"Our approach at Kind is to provide consumers with straightforward information about what they're putting into their bodies​,” he added.

New recipes introduced

The business said it has taken “significant steps​” to use as little sugar as possible in its snacks, including the introduction of new recipes that will reduce the added sugar in seven of its Fruit & Nut bars by between 14% and 56%. The rollout of the new bars began earlier this year and will be completed in 2017.

Once the reformulated bars become available, all Kind snacks will have between half and two-and-a-half teaspoons of added sugar per serving, said Kind.

The business has recently launched​ the Pressed by Kind bars that contain no added sugar.

Nutrient-dense ingredients

Kind ‘health and wellness specialist’ Stephanie Perruzza said the use of nutrient-dense ingredients such as nuts, whole grains or fruit, and making products that are low glycemic, are among the standards that guide the company’s product innovation.

"As we look to the future, we'll continue to stand by these principles when creating new snacks​,” she added.

Sample Kind bars sugar content

Source: Kind Promise

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