News & Analysis on the Bakery and Snacks Industries
A generous serving of plastic and cardboard
By Niamh Michail
- Last updated on
Size matters for retailer Albert Heijn, which features once more for its mini almond cake that is sold in a not-so-mini packet.
"The packaging of the mini butter almond bar is already pretty small. It's definitely a mini. But the almond bar that can be found inside the mini package is even smaller. What are you paying for? For a very small almond bar that fits in almost the half of the pack," says FoodWatch.
A 2012 EU report into misleading packaging practices found that tactics used by manufacturers - such as excessively bulking up of package with air or placing the same-sized product in a bigger pack - may be in breach of the Unfair Commercial Practices Directive, but that this legislation is rarely applied.