Metal Packaging Europe launches recycling mark

By Rachel Arthur

- Last updated on GMT

MPE recycle recycling 'metal recycles forever' Europe

Related tags Metal packaging Recycling

Metal Packaging Europe (MPE) has launched a recycling mark to communicate the value of the practice to consumers.

The mark consists of a loop, with the slogan ‘metal recycles forever.’

The industry organisation represents rigid metal and metal packaging producers. It says metal is one of the most recycled materials in the world, with a well-established reprocessing infrastructure in Europe.  

However, its research shows some consumers fail to understand the value of recycling, or do not know what happens with collected metal.

metal recycles forever logo small

“European consumers purchase more than 85 bn products per year in rigid metal packaging, so encouraging recycling is of great importance," ​said Anders Linde, General Secretary, MPE.

“Our industry has identified a message that makes a difference to consumer attitudes and behaviours; reassuring ‘keen recyclers’ and inspiring ‘reluctant recyclers’.

“Steel and aluminium have endless possibilities and as long as we collect and recycle, these metals remain permanently available for future generations.” 

Related topics Processing & packaging

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1 comment


Posted by Julian Carroll,

A great initiative for a vital message.

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