Seafood packaging site taps into $430bn market

By Jenni Spinner

- Last updated on GMT

Related tags Retailing

Sirane's website outlines packaging options.
Sirane's website outlines packaging options.
Sirane has unveiled a website geared toward packaging products for seafood applications.

Global demand for seafood is on the rise. According to intelligence firm C&M Research​, worldwide sales of seafood will climb to $430 billion USD by 2018. In order to reach far-reaching consumers and meet demand for convenience foods, processors and packaging companies will need to tap into innovative packaging.

Seafood site

UK-based packaging design and material company Sirane​ has launched​. The website is geared toward fish and seafood professionals looking to learn more about packaging options.

Sirane sales director Jeremy Haydn-Davies said the site showcases a broad range of items of use to fish companies and retail brand owners.

“Anyone involved in seafood and who is looking to add genuine value to their products should take a look at the new website and find out what we can offer,” he said.

Cooking options

One recent product introduction profiled is the Sira-Cook Barbecue Bag. The ovenable bag enables consumers to throw seasoned pieces of fish directly onto their grill, with a clear top panel giving a view of the product and cooking progress.

The site also looks at the firm’s absorbent liners for transporting fish. The Dri-Fresh Sea-Fresh liners reportedly absorb melting ice and juices during transport, preventing spillage and reducing odor.

Helping fuel consumer interest in convenient meal products, Sirane has a number of microwavable packaging items. The Sira-Cook Smart Release is a dual-compartment bag that enables product and sauce to be kept separate until after the fish is cooked.

Related topics Processing & packaging

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