RPC engages in spicy spooning

By Rod Addy

- Last updated on GMT

RPC engages in spicy spooning with Bart Ingredients

Related tags Spice Marketing

Packaging firm RPC is rolling out a spice jar for UK firm Bart Ingredients Company with a dual feature cap that enables consumers to spoon or sprinkle spices much more easily.

The ‘Spoonkler’ design, an industry first, followed research suggesting consumers found current spice jar designs impractical, features a flip top cap that can be opened in two ways.

The device incorporates opposing side hinges, allowing consumers either to sprinkle spices through the traditional series of small holes or to access an opening wide enough to fit a teaspoon.

High speed capping lines

Bart worked with RPC Design and RPC’s Halstead factory in Essex to produce the functional closure, which has been created to work on high speed capping lines.

The closure is injection moulded in black polypropylene and features a gloss surface finish aimed at helping jars stand out on retail shelves.

A Bart development team drawn from all aspects of the business provided inspiration for the jar design as well.

Enthusiastic cooks

“Our development team was made up of enthusiastic cooks both from within Bart and our agencies, so in conjunction with our consumer research it meant that we were in a great position to make sure that the Spoonklerwould work for every consumer,”​ said Camilla Bond, head of marketing at Bart.

“The Spoonkler is versatile and user-friendly to suit all cooking techniques, and we are delighted with RPC’s contribution in helping us bring this unique concept successfully to market.”

Related topics Processing & packaging

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