CSM launches fat reduction line for bakery

20-Sep-2010 - Last updated on 21-Sep-2010 at 10:38 GMT

Dutch bakery ingredient firm CSM is introducing its line of fat-reduction bakery ingredients into the French market, to allow industrial bakers to reduce fat by around 30 per cent.

According to the company, its Invisible Goodness range will help manufacturers to meet the growing demands of health conscious French consumers for a “diet of quality”.

“As consumer trends evolve, demand for healthy alternatives in the food ingredient market is continually increasing,” said CSM, which responded with its new line of ingredients, which it said can help reduce fats and saturated fatty acids by up to 30 per cent, depending on applications.

Range of pastries

According to the firm, the ingredients are suitable for use in a range of pastry products, including cakes, Danish pastries, croissants and puff pastry.

The recipe, production process, taste and texture are all said to remain the same.

CSM said that its Invisible Goodness products perform like “typical non-hydrogenated margarines”.

The fat reduction is achieved via a “combination of functional ingredients and production techniques”, it said.

Market trends and claims

“Consumers and governments are increasingly more health conscious. Nutritionists are claiming that the intake of fat (and of saturated fatty acids) must be reduced,” said CSM, adding that consumers are more knowledgeable and choosing more carefully than ever before.

According to the firm, its line can allow bakery manufacturers to make reduced fat claims on their products, in accordance with current EU regulations.

“A claim stating that the content in one or more nutrients has been reduced, and any claim likely to have the same meaning for the consumer, may only be made where the reduction in content is at least 30 per cent compared to a similar product,” said CSM.