Sudpack to showcase ‘warm’ meat packaging innovation at IFFA

By Rory Harrington

- Last updated on GMT

Related tags Printing

Sudpack has announced plans to showcase a new packaging innovation at the upcoming IFFA international meat fair next month.

The German-based flexibles company will be unveiling a new printed paper and non-woven material composite designed to make products stand out at the retail point of sale. The Ecovlies range is a co-extruded and laminated rigid film with a special surface, company business development manager for fresh food Johan Gihr told FoodProductionDaily.com.

“The film can be adjusted to the application and equipped with high or medium barrier, with or without peel,”​ he added.

The outer layer, which gives the film its special surface andfeels akin to paper or carton does not have any technical function. However, Sudpack said it believes this feature gives the film a more natural, warm surface, which it hopes will appeal to consumers.

“The advantage it offers is, that it helps our customers, to give their product a unique appearance in the market and to help them diversify from their competition,”​ said Gihr. “The film is especially interesting to pack products that are fresh chilled like sliced meat products or frozen, since the packaging then feels less cold when taken out of the refrigerator.”

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Sudpack Ecovlies packaging

Printing expertise

Traditionally, these materials have been white. But the new packaging has been given a more individual look thanks to special printing expertise and high quality flexo equipment. This means packing can incorporate clients’ individual colours and design needs, said the company.

Gihr said: “We saw an increasing demand from our customer to find more individual packaging solutions and especially packaging solutions which reflect the trend for organic, regional products.”

Sudpack said the first example of this packaging was introduced this spring.

“This customer has a regional organic product and they were looking for a packaging solution, which reflected this,”​ said Gihr. “And the carton or paper looking film was exactly what they were looking for.”

Sudpack is headquartered in Ochsenhausen, Baden-Württemberg, Germany. Founded in 1964, its production focuses on flexible plastic laminates, vacuum bags, and rigid films. Flexographic and photogravure printing methods are used. The Group employs about 950 people.

IFFA will be held in Frankfurt on 8-13 May.

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