Xerox launches “unique” printer for customized packaging

By Mike Stones

- Last updated on GMT

Related tags Printing

The new Automated Packaging Solution from Xerox prints a wide range of personalized packages from chewing gum wrappers to folding cartons used by retailers in multiple languages, claims the company.

"This solution is so unique in that it pushes open the door of possibilities for packaging print providers - and their customers,"​ said Eric Armour, president, Global Business Group, Xerox Corporation. "Providers can now answer the industry's demand for highly-customized packaging options - quickly and efficiently."

The in-line process is said to provide maximum productivity for packagers. Blank packaging boards are placed in the feeder and end up in the output stacker printed, coated and die cut - ready for folding and gluing. Print providers can produce customized, variable data on each package cost effectively with minimal operator intervention, said the company. “The solution is ideal for retailers looking to test prototype products with a variety of different packaging.”​ added Armour.

Digital system

Powered by Stora Enso Gallop, the automated digital system is said to switch quickly from one job to the next, providing much needed flexibility.

A spokesperson told FoodProductionDaily.com the company is currently applying for FDA approval for food and beverage applications.

Using the company’s iGen4press, printing at 110 pages per minute, the equipment offers the largest sheet size (14.33" x 22.5") of any digital color press, says Xerox. It also offers the broadest array of in-line finishing options and the widest range of substrate latitude - including up to 18 pt. packaging board.

The new equipment is said to be environmentally-friendly in that it prints on demand to reduce waste. Also, it uses packaging board that is both renewable and recyclable.

Packaging and labels

According to industry consultancy Pira International, the worldwide digital printing market for packaging and labels is expected to reach $6.75bn within five years. And, Xerox believes its technology can help its clients unlock that potential.

“As retailers increasingly look for new ways to attract consumers’ attention, customized packaging is the next wave in marketing and it’s driven by a technology solution from Xerox Corporation,”​ said the company.

No pricing information was available.

The equipment is currently available in Europe and will be sold in North American early next year.

Meanwhile, the solution is on display at Print09 which is taking place at Chicago's McCormick Place between September 11th and 16th.

Related topics Processing & packaging

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