Fruit juice launches

Related tags Vitamin c Poland

RTD fruit launches appear to be flooding the market at the moment,
with a series of innovative launches for the Polish and Hungarian
markets.

All three of the launches in Poland feature fruit juice-based RDTs, reflecting the market's growing preoccupation with time saving products with that have nutritious and natural properties.The first of these is from Norwegian company Oluf Lorentzen is launching its Winnetou Cranberry drink onto the Polish market. Bottled in 300ml glass, with a metal screw top, the premium product will retail at €1.48. The product contains cranberry juice sweetened with fructose and added citric acid and sodium citrate and was launched on to the market at the end of last month.

The Coca-Cola company is extending its popular Cappy range with the launch of its Ice Fruit Apple & Pear Drink made with mineral water. Retailing at €0.53 for a 500ml PET bottle, it features real pear and apple juice and is fortified with Vitamin C. Coca-Cola is currently pushing its Cappy range throughout the region, and only last month we reported that the company was launching a full Cappy range of fruit drinks in Estonia.

Finally in Poland, Sokpol is launching its Active Z Marakuja Juice Drink. Sold in single serve 330ml boarded cartons, the product retails at €0.38. It is a combination of fruit and vegetables - including carrot, apple, orange and passilfora and is fortified with provitamin A and vitamin C.

Moving on to Hungary, we start with Fresh & Co, which is launching its Next brand of '100% Juice With Pulp'. The premium product comes in a 1-litre boarded carton, which bears testimony to the producers claim that the product is a pure juice naturally rich in vitamins C and fortified with vitamins B1, B2 and B6.

The other Hungarian launch is from Germany company Meggle. 'Classic Jogurt Drink' consists of drinking yoghurts flavoured with apricot and is an entirely new product for the market. Again it is packaged as a boarded carton, and retails at $0.65 for 450 grams. It contains live yoghurt culture, approximately 17 per cent apricot, as well as sugar, modified starch, preservative and flavouring.

Related topics Processing & Packaging