Riverwood introduces fridge pack
product for soft drinks, is being introduced in selected US markets
with Dasani bottled water.
The Fridge Vendor, Riverwood International's newest packaging product for soft drinks, is being introduced in selected US markets with Dasani bottled water.
The package uses the design that was introduced by Coca-Cola Consolidated for soft drink cans in 2001. Fridge Pack, Coca-Cola's name for the Fridge Vendor, is a 12-pack paperboard carton that dispenses 12-ounce recyclable plastic bottles. The carton has a perforation on one end that when accessed, folds down to form the vending section.
When creating the Coca-Cola Fridge Pack, Riverwood took into account consumer preferences for handling and storing its soft drink purchases. "We designed a pack that was configured differently than the traditional three-by four cans. The two wide by six deep configuration works well on refrigerator shelving, is convenient and easy to use," said Riverwood International's soft drink marketing manager, Enrico Francis.
The carton is produced on Riverwood's Quikflex machinery at the Charlotte, North Carolina, bottling plant of Coca-Cola Consolidated. With few in-field modifications, the existing Quikflex machinery is compatible with most filling line processes.
Riverwood International is a global paperboard packaging and packaging machinery company headquartered in Atlanta, Georgia. It has annual sales of more than $1 billion (€1.06bn) and 4,000 employees worldwide.
