Raisins South Africa is punting the benefits of the punchy dried grape, proudly shouting its health benefits and advantages in being incorporated into snacking innovations, while correcting the misconceptions around dried fruit.
The California Raisin Marketing Board has released a white paper that explores the functional benefits of using raisins as a fat and sugar replacer in sweet baked goods.
2021 will see a focus on public health and healthy snacking at the forefront of Raisins South Africa’s consumer-focussed campaign, whilst also aiming to promote their industry’s point of difference to the UK market.
