Popchips has unveiled a new look and two new flavors - Fiery Buffalo and Fully Loaded – that it says will help the ‘popped, never fried’ brand showcase its strong taste and ‘crave-worthy’ credentials. It has also ditched some brand extensions to focus...
Velocity Snack Brands (VSB) – a portfolio company of VMG Partners set up in October 2019 to buy, incubate and grow snack brands – has launched two new innovations under the popchips brand it believes could have broad mainstream appeal.
VMG Partners, a private equity firm specializing in better-for-you food and beverage brands since 2005, announced its acquisition of popchips and the launch of an investment arm and incubator for the next snacking era.