Beyond freshness, convenience and great tasting baked goods, consumer demand for better-for-you options is on the rise. In fact, research by FMCG revealed that since the pandemic, 46% of consumers seek out snacks with health-boosting properties.
Chia seed ingredients specialist Benexia has developed a Keto Chia Cake & Muffin Baking Mix that overcomes the dry texture, short shelf life and nutritional deficits typically associated with low-carb baking flours.
Today’s consumers want more than just convenience, freshness and great taste and texture from their food. They’re looking for better-for-you options that can help them take a proactive approach to their health.
Researchers from Asia, the Middle East, and the West are now trialling omega-3, honey, and even potato resistant starch, on top of vitamins and zinc, as they race to find products that could contribute to the fight against COVID-19 and its symptoms.