The UK wholesaler has resuscitated its Help for Hospitality campaign, launched in 2021 to help foodservice operators recover from COVID lockdowns. The initiative generated around £2m in cashback, which was returned to customers in rewards and donated...
The approach to building and maintaining customer loyalty that sustained the hospitality sector before the pandemic are no longer fit for purpose. The old ways are finished – here is what bakers need to do now.
Scottish Bakers is calling on government for additional support after a survey conducted amongst its members last month revealed the harsh impact of coronavirus.
