Health & Wellbeing

ADM predicts ramped up colours and flavours for 2024. Pic: ADM

Defiant consumer choice drives flavour and colour trends in 2024

By Gill Hyslop

The flavours and colours that ADM forecasts to trend in 2024 break with tradition and represent the consumer resolve to boldly choose products that appeal to their personal values - with an unapologetic abandon for the flavours they deem tasty and the...

Today's shopper has an entire world of information at their fingertips to find out the history and benefits of the ingredients used within a product in an instant. Pic: GettyImages

The rise of the digital snacker

By Gill Hyslop

Technological advancements have opened seemingly infinite possibilities for innovation within the snack and bakery industry. We’re in a new era of food manufacturing with the ability to create a more connected experience for consumers and more efficient...

Protein snacks are at an all time high. Pic: GettyImages

The UK’s top 10 protein bar flavours

By Gill Hyslop

Research shows that consumer demand for protein is at an all-time high, with 29% of Americans stating that protein has become more important over the past year.

Brands will have 365 healthy opportunities to appeal to consumers in 2023. Pic: GettyImages/anyaivanova

Healthy snacking

What will drive the healthy snack space in 2023?

By Gill Hyslop

While snacking has long been associated with indulgence and fulfilling a guilty craving, a raft of new offers are popping up on the market that more closely align with consumers’ holistic wellness goals.

58% of global consumers chose immune system support as the most important benefit of healthy eating. Pic: GettyImages/andresr

Healthy snacking

What today’s health-conscious consumer wants from a snack

By Gill Hyslop

The snacking sector has seen an especially strong spike over the past two years, with more consumers turning to snacks as a moment of indulgence, to allay current tensions or to boost their overall health.