Consumer Perception

The Real Bread Campaign claims sourdough is essentially ‘different’ to other baked goods and should be in a category of its own. Pic: GettyImages/pidjoe

Real Bread Campaign presents its case to Defra

By Gill Hyslop

The Campaign has ramped up its efforts to lobby for an Honest Crust Act to enforce loaf labelling and marketing legislation in the UK and has sent Defra its motivation outlining ‘the case for a legal definition of sourdough bread’.

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers