Hostess Brands’ recently opened Innovation Lab in Lenexa, Kansas – designed to develop differentiated products through sensory and focus group tests – underscores the American baking company’s ongoing commitment to consumer insight-driven innovation.
Evolving shopping habits brought on by the COVID-19 pandemic are remolding consumer needs, and food brands must build new connections with their customers by paying close attention to new emerging issues, pain points, and desires that matter most to their...
