White Bread

Kingsmill, Warburtons and Hovis made the top 20 with white bread products, but every brand saw sales drop between 10-15%

IRI F&B DATA: Part I on bread

White bread chomps into UK top 20 F&B but sales plummet

By Kacey Culliney

Three major white bread brands have made it into the UK’s top 20 best-selling food and beverage list, according to IRI data, but every single one has seen sales plummet.

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