Nairn’s Oatcakes is one of three of Scotland’s leading producers to be nominated for the FDF Awards 2022 – to be announced in September – which celebrates exceptional talent, excellence and innovation in the industry.
Unite said engineers at Weetabix’s Northhamptonshire plants are doubling their efforts to express their dissatisfaction over the company’s fire and rehire tactics.
Poor harvests globally are pushing up wheat prices and raising concerns over supply constraints. But, despite ‘temperamental’ weather this summer, the UK’s biggest cereal brand says its local sourcing strategy has paid off.
Unite has announced that engineers at Weetabix’s factories in Northamptonshire will go on strike later this month over plans by the company to ‘fire and rehire’ them, which will result in pay cuts.
IZEA’s BrandGraph – which measures online influencer content – found Rice Krispies was mentioned organically by influencers in over 11k posts during a 12-month analysis, followed by Pebbles in nearly 8k posts.
Dubbed a ‘mega-trend’ in 2010, heighted consumer awareness in gut-health continues to significantly influence product development and reformulation, says Katrien Lambeens, product manager at Beneo.
Justice David Gendall has ordered the destruction of more than 100 boxes of Weetabix held by customs and told a South Island speciality grocery store to cover the labels on the boxes of the British cereal it sells in future.
There will be a management shuffle once US cereal giant Post Holdings has concluded the £1.4bn ($1.76bn) deal for the UK’s 84-year-old cereal business the Weetabix Food Company.
Weetabix has started to develop new products for China, focused on savory flavors and texture changes that will appeal to Chinese consumers, its global brand head says.
The UK’s Advertising Standards Agency (ASA) has upheld a complaint against Weetabix’s online app WeetaKid and ruled that the app can no longer exist in its current form.
Chinese company Bright Food is reportedly in talks with Lion Capital to acquire British cereal maker Weetabix and could make its first mark on Europe, according to an analyst.
The iconic UK cereal brand Weetabix has added a new oat variety to
its portfolio in a bid to attract health-conscious consumers
seeking to benefit from its cholesterol-lowering properties.
Weetabix, the iconic British breakfast cereal maker, is the second
British brand acquired by US-based Hicks, Muse, Tate & Furst
this month. The £642 million acquisition comes hot on the heels of
the purchase of Unilever's...
