Avidly patriotic, the PepsiCo-owned brand once again urged consumers to take a moment on Memorial Day to remember the men and women who have made the ultimate sacrifice for their country. Memorial Day is also considered the unofficial start of summer...
The first-ever joint Frito-Lay x Quaker US Summer Snack Index shines a light on the snacking supernova and the evolving consumer preferences and habits that will enhance summer experiences.
PepsiCo Frito-Lay’s US Snack Index reveals the crunch factor is the most demanded component of the perfect snack this holiday season, while Gen Z and Millennials are gearing up to get experimenting in the kitchen with Lay’s.
The majority of Americans anticipate a very different summer compared to last year due to the coronavirus pandemic – but snacking will remain a constant.