The ingredients specialist for the bakery, sweet treats and chocolate industry revealed its industry trends and consumer preferences at its Taste Tomorrow conference.
According to Puratos’ latest Taste Tomorrow results, health and habitat are the UK consumer’s two biggest priorities when it comes to choosing what brands to buy.
COVID-10 has changed the way the world works and in particular, brought forth a seismic change in consumer habits and preferences. This, says Puratos, has implications for all players in the bakery, patisserie and chocolate sectors.
Research by Puratos UK has revealed that while the demand for better-for-you options is driving the artisanal bread category, only 24% of Brits not already won over by sourdough believe it to be healthy.
Puratos has launched a global food tech venture – the first in the bakery, pastry and chocolate sector – to spur on healthier and more sustainable innovation.
The global manufacturer of ingredients for the bakery, pâtisserie and chocolate sectors says the ‘breakthrough’ inclusion is set to grasp the latest consumer trend – that texture is the new taste.
