Private-label brands are tapping into viral TikTok moments to resonate with Gen Z consumers, as many of these shoppers are willing to switch brands, Ansie Collier, global director of innovation at MMR Research, shared during a recent webinar.
US extruded snack producer Pretzels has announced another addition to its expanding leadership team with the appointment of Ku Han as chief operating officer.
Pop culture consumer products company Funko is disrupting the breakfast cereal sector by creating short-term demand for sought-after collector’s items.