About a year on from OatSweet’s initial push into the U.S. sweetener marketplace, Oat Tech CEO and founder, Dr. Paul Whalen, caught up with FoodNavigator-USA on the growth areas—both expected and unforeseen—for this natural, oat-based sweetener.
The NutraSweet Company's sales of high intensity sweetener neotame grew by 20 per cent between 2009 and 2010 – and the same percentage is expected this year as sugar prices are expected to keep rising due to short supplies.
An epidemiological study in Italy concluded that there is no
indication of an association between sweetener consumption and
cancer risk - findings that lend some support to EFSA's conclusions
on the safety of aspartame.
Demand for natural sugar is on the rise, as consumers start to turn
away from 'unnatural' sweetener products, according to the nation's
Sugar Association, an industry body concerned with the promotion of
Ingredients giant Cargill has launched a new line of sweeteners
designed to reduce the number of calories in frozen dairy desserts
and sweetened bakery products such as cake, muffins and brownies,
without altering the taste.