Super Bowl

Americans consumed the equivalent of 270 jumbo jets-worth of snacks on Super Bowl Sunday. Pic: GettyImages/Lew Robertson

Super Bowl Sunday snacking was more serious than ever before

By Gill Hyslop

While Americans forked out $30.5bn for snacks in 2021, according to Chicago-based market researcher IRI, the event that really got them tucking in was this year’s Super Bowl Sunday, with SNAC International data showing a whopping 112 million pounds of...

PepsiCo jacks up the heat for Super Bowl Sunday

PepsiCo jacks up the heat for Super Bowl Sunday

By Gill Hyslop

Frito-Lay has teamed up with Grammy-award winner Megan Thee Stallion to release ‘Flamin’ Hottie’, which offers a fresh and reimagined spin of Salt-N-Pepa’s classic ‘Push It’.

Spotlight

Follow us

Products

View more

Webinars