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If Bright Food does acquire Weetabix in full it will inherit a 'stable of established international brands' and branding knowledge, says China Market Research (CMR) analyst

If Bright Food takes over Weetabix...

By Kacey Culliney

Bright Food will need to protect Weetabix’s UK brand heritage should speculation of a full buyout come true, says a China-based analyst.

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