Country Archer has given other premium brands like Krave a run for its money in the natural channel, according to SPINS data. Pic: Country Archer

Country Archer not afraid of growing craft jerky category with others

By Kristine Sherred

What started as one man’s roadside jerky has become one of the bestselling premium jerky brands in America. BakeryandSnacks caught up with Country Archer’s new VP of marketing at the National Association of Convenience Stores (NACS) annual expo.

Greggs on a roll

Greggs on a roll

By Lynda Searby

British bakery Greggs is managing to defy the high-street slump with price promotions, innovation and an increased focus on the take-home market.