Blending convenience, flavor, and health benefits, the functional drinks have emerged as a key area of growth for the US beverage industry, as consumers continue to demand more out of their products than ever before, a panel of industry experts shared...
Consumers today are not only satisfied with great-tasting, affordable and nutritious beverages; they also want products that fit into their lifestyles and provide a range of functional benefits from energy, focus, and even heart, brain, and immune system...
![[Webinar] Better-for-you beverage brands meet the moment with functionality, flavor, nutrition](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/news/manufacturers/webinar-better-for-you-beverage-brands-meet-the-moment-with-functionality-flavor-nutrition/16678793-1-eng-GB/Webinar-Better-for-you-beverage-brands-meet-the-moment-with-functionality-flavor-nutrition.png)
