Rolled Oats

Grainful said the most common misconceptions are that oats grow as flakes and are just a breakfast food.  Photo: Grainful

Food Vision 2016

Oats market is ripe for disruption, claimed Grainful’s president

By Douglas Yu

Oats-based foods company, Grainful, has announced it is entering the initial growth stages after a period of market testing, scale up and market validation. Its products will be available in over 1,600 locations across the US by the end of this year.

Which breakfast products have the highest purchase intent scores?

Which new breakfast products have the highest purchase intent scores?

By Elaine Watson

New data from Instantly’s Product Watch tool - a "live, crowd-sourced insights engine" which gathers insights from an army of consumers via their mobile phones as they shop – reveals fairly low purchase intent scores on many of the recent launches...

High-fiber muesli range adds a new dimension to Kellogg’s portfolio, says analyst.

Kellogg muesli launch taps into ‘superfood’ trend

By Annie-Rose Harrison-Dunn

Kellogg Australia’s new Fibrelicious muesli expands the brand beyond its traditional flake format and taps into the ‘superfood’ seed trend, according to a Datamonitor analyst.

Oat benefits need to be elevated, says PepsiCo's Quaker Oats division

Quaker educating on oat benefits

By Kacey Culliney

PepsiCo’s Quaker Oats Company has invested in a programme dedicated to oat science and innovation, in a bid to elevate the understanding of the health benefits associated with oat consumption.

A consumer disputes that Quaker's labeling claim that products contain zero trans-fats

Quaker Oats motion to dismiss trans-fat lawsuit rejected

By Oliver Nieburg

A court in Illinois, USA has rejected Quaker Oats’ motion to have a deceptive advertising case against it dismissed and has halted proceedings until four similar actions in California are resolved.


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