The Food (Promotion and Placement) (England) Regulations 2021 come into force tomorrow, placing location restrictions on ‘less healthy’ products that are high in fat, salt and sugar (HFSS) – however, these have once again been knocked as nothing more...
Should the EU agri-food promotion policy be more exclusive? Favour organic production methods? Or ‘meet the reality’ of the market? Stakeholders weigh in.
The pulse-based snacking leader from Calbee North America will run a promotional campaign to snip $5 from movie tickets purchased through the third-party movie ticketing company.
The PepsiCo-owned Frito-Lay brand is featuring 31 US consumers – many of whom work with advocacy groups or regularly volunteer in their communities – and their stories on its bags of ‘Smiles’ potato chips.
Brand owner Nabisco, which introduced the original peanut butter sandwich cookie in 1969, will honor the anniversary with limited-edition branding connected to a travel sweepstakes.
Frito-Lay has partnered with the fast food chain in the US market to develop a signature sandwich featuring the cheese-flavored cornmeal snack paired with a Cheetos-flavored sauce.
The Snyder’s-Lance brand has teamed up with the youth baseball organization for the past seven years. This year, it will add an onsite campaign during the championship series in August.
