A US federal judge has ruled that Post Holdings Inc. must face class claims alleging it made false and misleading statements that several of its breakfast cereals are ‘healthy’ despite their high sugar content.
The initial public offering of Post Holdings' fast-growing Active Nutrition segment, which includes the iconic PowerBar brand, remains “on track for a fall execution,” but may not happen before the end of the fiscal year, the company’s President...
A recent study published in the American Journal of Preventive Medicine suggests toddlers are more likely to demand specific breakfast cereals after viewing television advertisements for these products.
Post Consumer Brands is releasing a slew of new and old favorites this month, including a first of its kind ice cream themed cereal, a spinoff from Honey Bunches of Oats and the return of the original Honeycomb, among others.
Mondelēz has teamed up with Post Consumer Brands, Post Holdings’ cereal division, to launch several cereal products using flavors of its long-established cookie and cracker brands, including Honey Maid, Nutter Butter and Chips Ahoy.