Parle Products has expanded its portfolio with the launch of Parle G Chakki Atta (flour) to capitalise on the trajectory growth the home baking trend has experienced since the outbreak of the pandemic.
Parle Products has launched Hide & Seek #WhipItUp – showcasing a collection of recipes from followers – to capitalise on the at home baking movement brought on by the outbreak of coronavirus.
India’s leading biscuits and confectionery manufacturer has changed the ‘kissing couple’ logo for its iconic Kismi brand to educate people on the need for social distancing to stay safe during the pandemic crisis.
BakeryandSnacks was approached by Parle Products – makers of the popular Parle-G biscuit, once acclaimed as the world’s biggest selling biscuit brand – refuting its participation in the recent alleged child labor charge.