Supermarket shelves are certainly groaning under the horde of delectable goodies for the festive season, but bakery, cereal and snack producers are already lining up a sway of new products for the New Year – BakeryandSnacks scouts out the latest offering.
The maker of Mr Kipling cakes has announced a strategic shake-up that includes the sale of its Ambrosia custard brand, a £10m ($12.9m) Brexit stockpiling plan and the departure of its under-fire boss.
Premier Foods’ international and cakes divisions - which include the Mr Kipling brand - have been stand-out performers for the business over the past 12 months.
A Premier Foods engineer has received a significant amount in compensation after he was left with life-changing injuries following a devastating accident at its Moreton cake factory.
Premier Foods has put £10m ($16m) behind a multi-media promotional Mr Kipling campaign, just months after committing £20m ($32m) for a snack pack production line.
Premier Foods CEO Michael Clarke says he is pursuing a strategy of 'category blur' to revive the company’s disappointing trading performance, as he announces new marketing ammunition for the bakery and snack ‘power brands’ central to the approach.
UK bakery group RHM has announced it expects profits this year to
meet expectations but admitted that, like many bakers, it was still
feeling the effects of poor summer sales coupled with mounting
wheat prices.
British food manufacturer RHM has announced a steady year-end
performance, even though it splashed out more than expected on a
reform package for the ailing cakes division.
