Mondelez Australia is looking to cash in on the rise of healthier savoury snacks in the country via its recent entry into the local premium cracker category, a sector it believes to be leading this trend nationally.
The snack manufacturer is teaming its Chips Ahoy! and Sour Patch Kids brands to host an online danceathon for American students who may have missed their much-awaited-for prom due to the coronavirus lockdown.
Mondelez China has launched two limited-edition OREO flavours to tie in with the spring season: Sakura Matcha and Peach Oolong, going all-out with both colourful packaging and collaborative marketing to attract young consumers.
Mondelez Australia has revealed widely differing factors driving snack choice between different generations in Australia, although convenience and quality still stand out as major reasons for snacking across all age groups.
The Rainforest Alliance Network (RAN) has published a report alleging a raft of FMCG giants and secondary traders continue to use palm oil grown illegally in the Aceh region of Indonesia, in contravention of their own deforestation policies.