There is nothing so redolent of a corporate mid-life crisis as the
strategic equivalent of a new car, new girl and new image, set
firmly on the shoulders of the same old idea. McDonald's, it seems,
is firmly in the throes of...
Boxer, a design consultant firm based in Birmingham, England, has
developed a new graphic packaging design for fast food giant
McDonald's. "We were very impressed by Boxer's breakthrough
approach to the casting process...
McDonald's has today introduced reduced-fat French fries in its US
restaurants. However, the company remains behind the curve on
another public health issue - the spread of antibiotic-resistant