Market Share

PepsiCo CEO: 'We leveraged our global scale by lifting and shifting successful new products like Doritos Jacked and Deep Ridged chips from the US into a number of international markets'

Frito-Lay peddles forward to gain market share

By Kacey Culliney

Frito-Lay has gained market share in snacks for the first time in a year thanks to successful international expansions and marketing campaigns, says PepsiCo’s CEO Indra Nooyi.

Warburtons slices prices to maintain market share

Warburtons slices prices to maintain market share

By Ben Bouckley

Despite rising wheat and energy prices, Warburtons says it was forced to keep a check on bread prices and increase promotions during 2010 to “maintain its market share”.

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