Bakery and snack companies need to ensure brand licensing agreements will help them hold onto their brand's values and not just follow a fad, said JB Chicago’s president Steve Gaither.
Brand licensing, worth $262bn in annual retail sales for licensors, allows manufacturers to charge a premium and reach new consumers, says Steven Ekstract, group publisher of Licence Global.
Honey Monster cereals are to be produced and marketed in the UK market by The Brecks Company following a licensing deal with brand owner The Raisio Group.
Clear Lam Packaging and Triangle Package Machinery Co. have announced a North American equipment manufacturing licensing agreement for the PrimaPak program.
Speciality cakes is one of the fastest-moving sectors in the UK
baked goods market, and producers are continually looking for new
products to extend their presence in this sector.
Leading beverage can manufacturer Amcor has begun manufacturing
SuperEnd beverage ends Down Under under license from packaging
giant Crown. The high-performance can ends are being filled and
seamed by Coca Cola Amatil and Fosters...
Green Earth Packaging has assumed responsibility for all production
at the EarthShell facility in Goleta, California, in the US and
will now begin commercial production as an EarthShell licensee.
