Jaffa Cakes

Pic: GettyImages/laughingmango

NPD: What’s sweetening the bakery aisle?

By Gill Hyslop

Globally, teatime continues to maintain its relevance in modern society, providing an opportunity to socialize with family and friends, foster a sense of community and relaxation. And as consumers get more adventurous with their tastebuds, bakery producers...

Jaffa Jonuts demonstrates just how far the McVitie's brand can go when it comes to innovation in biscuits. Pic: pladis

New bakery hybrid to hit UK biscuit aisles

By Gill Hyslop

To keep the £2bn UK biscuit market relevant, pladis has launched a first-to-market fusion of its bestselling McVitie’s Jaffa Cakes with a doughnut.

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