Gen Z

Digital buying is central to how Gen Zers, people born between the mid-to-late 1990s and the early 2010s, are approaching food purchasing. GettyImages/Klaus Vedfelt

‘Glocal’-loving Gen Zers seek brand reliability in 2024

By Natasha Spencer-Joilliffe

Falling into loyalists and reluctants, Generation Z consumers value reliability and brand experience, remaining avid trendwatchers, looking for products on social channels that appeal to their price and quality expectations.

Comet predicts gut health will play a major role in consumer behaviour in 2024. Pic: GettyImages/Tijana87

Ozempic makes an impact on the gut health trends for 2024

By Gill Hyslop

Prebiotic dietary fibre maker Comet believes that offering an Ozempic alternative, bringing Gen Zers onboard, giving woman a bigger focus and driving home the value of a product are the most robust opportunities for microbiome-enhancing snacks in the...

Paqui's tortilla chips are flavoured with Naga Viper and Carolina Reaper chillies, which score 1.4 and 1.7 million units on the Scoville scale, respectively. Pic: GettyImages

Amplify Snacks suspends ‘deathly’ Paqui One Chip Challenge

By Gill Hyslop

Paqui Tortilla Chips are flavoured with two of the hottest peppers in the world - Carolina Reaper and Naga Viper - and sold individually in a coffin-shaped box for those wanting to dare the shocking pleasure of intense heat and pain.

Millennials and Gen Zs are most driven by freshness when buying baked goods. Pic: ©GettyImages/Tang Ming Tung

Millennials and Gen Zs buy bread and sweet goods weekly: ABA report

By Kristine Sherred

Younger consumers enjoy bakery items throughout the day, especially for breakfast, but they would prefer smaller portions, according to a report from the American Bakers Association (ABA) in conjunction with The Center for Generational Kinetics (GenHQ).