Shockingly – in the run up to the country’s biggest watched sporting event – Frito-Lay’s latest Snack Index found that almost half the country’s Super Bowl fans would rather see their team lose than have to sit through the game without snacks.
While Americans forked out $30.5bn for snacks in 2021, according to Chicago-based market researcher IRI, the event that really got them tucking in was this year’s Super Bowl Sunday, with SNAC International data showing a whopping 112 million pounds of...
