Urban Legend is the new kid on the block that is shaking up the indulgent snacking sector with its non-HFSS (high in fat, salt and sugar) doughnut. The UK challenger brand has now appointed boutique branding and design agency Biles Hendry to hit the sweet...
Sweet treats with a reduced sugar, fat and calorie content will be the top drivers of business growth going forward, aligned with the heightened consumer interest in their wellbeing, according to research by Tate & Lyle that includes exclusive commentary...
Consumer preference has shifted considerably over the past few years, with greater emphasis on health, along with being far more willing to be adventurous with their eating experiences.