Fat Reduction

Revolutionary non-HFSS doughnut brand underscores ‘shake up’ mission with powerful marketing strategy

20-Aug-2021 By Gill Hyslop

Urban Legend is the new kid on the block that is shaking up the indulgent snacking sector with its non-HFSS (high in fat, salt and sugar) doughnut. The UK challenger brand has now appointed boutique branding and design agency Biles Hendry to hit the sweet...

Slash sugar, fat and calories and you’ll win with consumers: European bakery leaders weigh in

22-Dec-2020 By Gill Hyslop

Sweet treats with a reduced sugar, fat and calorie content will be the top drivers of business growth going forward, aligned with the heightened consumer interest in their wellbeing, according to research by Tate & Lyle that includes exclusive commentary...

Inclusions

Ulrick & Short helps bakery and snack producers balance health:indulgence ratio with clean label inclusions

23-Sep-2020 By Gill Hyslop

Consumer preference has shifted considerably over the past few years, with greater emphasis on health, along with being far more willing to be adventurous with their eating experiences.

Special Edition: Tasty Fat Replacement

Fat reduction no piece of cake in bakery, say Cargill, DuPont and Palsgaard

13-Nov-2014 By Anna Bonar

Bakery is the most challenging sector for fat replacement because of its processing complexity, say three global ingredient majors.

Fat reduction: The future, the market, the consumer…

13-Nov-2014 By Kacey Culliney

Reduced-fat remains high on the agenda for manufacturers, but what options are out there and what do consumers really want?