The approach to building and maintaining customer loyalty that sustained the hospitality sector before the pandemic are no longer fit for purpose. The old ways are finished – here is what bakers need to do now.
Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and co-founder...
