A decade after bankruptcy, Hostess Brands is thriving under CEO Andy Callahan, who has prioritised innovation to turn the century-old maker of Twinkies, Ding Dongs and Donettes into a snacking powerhouse.
Hostess Brands has posted ‘outstanding’ Q1 2022 results, driven by accelerated innovation and marketing capabilities to drive greater engagement with consumers.
Similar to the energy boost from its newly-released caffeinated donuts, surging profits in the company’s fourth quarter helped generate double-digit earnings gains in 2021 at Hostess Brands.
The North American sweet snacks giant rewarded nearly 2,000 bakery and distribution centre employees for their hard work to get products out during the pandemic.
The Twinkies maker has partnered with celebrity chef George Duran and micro-influencers to create a devilishly good snacking experience to make this year’s Halloween one to remember, despite social distancing measures impacting festivities.
Hostess is celebrating its centennial milestone, having debuted its first snack cake – known today as the widely popular Hostess CupCake – back in 1919.
Post Consumer Brands – which produces breakfast cereals like Honey Bunches of Oats and Post Pebbles – has teamed up with the Twinkie and Ding Dongs maker to create two dessert-inspired cereals.