Digestive Biscuit

The health and indulgence categories take the biscuit for top sales

Biscuit sector driven by health and indulgence

By Freddie Dawson

Global biscuit manufacturers are responding to consumers’ contradictory demands by launching new products targeting both health and indulgence, according to market research firm, Innova Market Insights.

Biscuit buyers

Biscuit buyers

Despite an increasingly competitive environment and the impact of a
global economic downturn the biscuits market in Europe is alive and
well, according to a news report from Esmerk.