Nestlé Cereals has launched a campaign that offers shoppers mini boxes of sunflower seeds when they purchase a pack of the better-for-you cereal in a bid to protect the UK’s dwindling honey bee population.
New research from General Mills suggests cereal is shaking free from some of its negative stereotypes as consumers look for relief from pandemic-related pressures, including balancing tighter budgets due to lost jobs, wanting to maintain their families’...
IZEA’s BrandGraph – which measures online influencer content – found Rice Krispies was mentioned organically by influencers in over 11k posts during a 12-month analysis, followed by Pebbles in nearly 8k posts.
Going crackers over veg, feeding an orphaned child, ramping up heart-health and connecting communities, the planet and traditions in a nourishing way are some of the potent messages product developers are preparing for the new year.
The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.
Supermarket shelves are certainly groaning under the horde of delectable goodies for the festive season, but bakery, cereal and snack producers are already lining up a sway of new products for the New Year – BakeryandSnacks scouts out the latest offering.