$23.9bn was spent on gifting last year, with 53% of American planning to celebrate Valentine’s Day again in style in 2023 – and nine million of them choosing this event to pop the big question, according to stats gathered by GiftWrapper. That’s big business...
The tremendous pressure on companies to offset rising costs by raising prices prompted acclaimed global research company Veylinx to investigate the impact this would have on popular cereals like Kellogg’s Frosted Flakes and Nestlé's Cheerios.
Nestlé Cereals has launched a campaign that offers shoppers mini boxes of sunflower seeds when they purchase a pack of the better-for-you cereal in a bid to protect the UK’s dwindling honey bee population.
New research from General Mills suggests cereal is shaking free from some of its negative stereotypes as consumers look for relief from pandemic-related pressures, including balancing tighter budgets due to lost jobs, wanting to maintain their families’...
IZEA’s BrandGraph – which measures online influencer content – found Rice Krispies was mentioned organically by influencers in over 11k posts during a 12-month analysis, followed by Pebbles in nearly 8k posts.
Americans have becoming far less trusting in recent years, but when the going gets tough, the tough find solace in Cheerios,which again reinforces their importance on health and well-being.
Going crackers over veg, feeding an orphaned child, ramping up heart-health and connecting communities, the planet and traditions in a nourishing way are some of the potent messages product developers are preparing for the new year.
The Minneapolis-based food giant has announced a series of changes to its management team, including the retirement of CFO Don Mulligan - a 20-year company veteran - and the promotion of its US cereal lead to the European and Austalian division.
Archaeologists have found tiny donuts touted to resemble Cheerios that were made long before General Mills developed its ‘puffing gun’ to create the circular-shaped oat breakfast cereal.
Fruits have their day with Cheerios, tortilla chips get a makeover and chocolate pretzels become part of a full-fledged snack mix: Our roundup of what's new on the shelf this spring.
Most Americans purchase at least one box of cereal per shopping trip, a recent survey from consumer rewards app Shopkick has revealed – numbers that assuage dips in overall segment sales.
Supermarket shelves are certainly groaning under the horde of delectable goodies for the festive season, but bakery, cereal and snack producers are already lining up a sway of new products for the New Year – BakeryandSnacks scouts out the latest offering.
The Betty Crocker maker reported a better-than-expected fourth-quarter profit, but also announced it was axing 625 jobs to reduce costs amid slowing sales of its bakery and yogurt products.
A tough operating environment with softer retail trends saw General Mills’ net profit plunge for the first quarter of FY 2015, but its CEO remains certain growth targets will be met.
General Mills could have acted faster to disable YouTube comments on its new Cheerios advert as a flurry of racist remarks were made about the interracial family it featured, a marketing expert says.
Job cuts at General Mills will be mostly in “administrative and support positions”, said the firm, which has just unveiled plans to slash more than 2% of its global workforce.
